Articles

Financial Advisor Marketing Strategies, Tips, and Articles.

Adapt or Die: 5 Ways Advisers Must Embrace Change

Do you remember Friday nights at the video store — the smell of popcorn, crowded aisles and long lines? In most places, those days are long gone. Founded in the 1980s when videocassette recorders were a fixture in U.S. homes, Blockbuster’s business model failed to evolve with the times.

At its peak in 2004, Blockbuster had 60,000 employees and 9,000 stores worldwide. Today, Blockbuster is bankrupt and plans to close the last of its stores by January. The reasons for Blockbuster’s failure are complex, but underlying them was a basic refusal to embrace critical changes in technology and consumer preferences.

Marketing To Physicians: Why Now?

It’s easy to succumb to “don’t miss a single opportunity” syndrome. This is the mindset that keeps advisors dismissive of carving out a niche for themselves while attempting to appeal to anybody and everybody.

You’ve already heard it before: “If you try to target everyone, you target no one.” Rather than go on at length about the importance of niche marketing in general, let’s dive into a specific niche you should be considering right now.

Start thinking about marketing to physicians.

Here are some reasons why:

Seven Ways Advisors Can Give Themselves A Raise

The financial services industry is undergoing some major shifts in customer preferences, regulatory oversight, and competitive pressures from high-tech online firms. These changes are gradually driving up the cost of maintaining a successful advisory practice. Advisors who want to stay profitable over the long term need to keep an eye on these trends and figure out how to adapt.

Here are seven strategies that can help you improve your bottom line in an era of shrinking compensation:

What Will Your Advisory Practice Look Like in 2015?

It’s easy to think that good intentions and sheer determination are enough to take you to the next level in your business, but this isn’t the case. Without a comprehensive plan in place, your best intentions can get thrown off track in a heartbeat.

Many advisors struggle with managing time, prospecting, and handling day-to-day business issues, while others get to enjoy the ownership of a thriving practice.

So, what’s the difference?

We all have the same number of hours in a day, so why the disparity in performance from one advisor to the next?

It’s not about just taking action.
It’s not about just having a plan.

It’s about taking the right action based off of the right plan.

Want to thrive in 2015? Pay attention to these areas.

Killer Event Ideas

Here are some great ideas for upping the ante when it comes to putting on client and prospecting events.

These ideas involve the sophisticated use of branded gifts and promotional products.

How can this give you an edge in your marketing? Let’s look at some of the statistics. More than half of people who receive a promotional product have a favorable impression of the person or business who gave it to them. 83% of people could recall an advertiser or event from a promotional product, and 20% of consumers actually make a purchase after receiving a promotional product.

How can you leverage this to improve and grow your practice? Take a look at some of the possibilities:

10 Inspiring Quotes For True Leaders

Here are 10 inspiring quotes we hope will provide you with useful wisdom in your financial practice and personal life.

1. Surround yourself with the best people you can find, delegate authority, and don’t interfere as long as the policy you’ve decided upon is being carried out.
–Ronald Reagan

50 Things I Learned at the Platinum Elite Advisors Forum

The shared experiences, high energy and camaraderie of the Platinum Elite Advisors Forum was fantastic. When you attend events like these, it’s also important to walk away with a list of important ideas and action items you can use to improve your life and your business immediately. Well, here are 50 big takeaways ranging from hiring insights and WOW experiences, to powerful marketing strategies, PR opportunities and much more.

Why Advisors Should Be Hiring Younger Talent

If you take a look at yourself and other advisors in your practice, you can probably see a lot of gray. On the whole, the financial services industry is aging; a recent Cerulli Associates report found that the “average age of financial advisors is 50.9 and 43% of advisors are over the age of 55.” Less than 5% of advisors are under 30.

This demographic trend will become increasingly problematic as advisors start retiring and struggle with succession issues. Firms need to adapt by bringing in younger advisors.

5 Ways To Beat The Dreaded Robo-Advisor

So-called “robo-advisors,” the derisive moniker pinned on online software-based advisory platforms like Wealthfront, Betterment, FutureAdvisor, and SigFig, are the source of a lot of fear in the industry right now. A lot of that worry may be well founded. Using sophisticated technology, slick online interfaces, and low account minimums, they’re aiming a gun right at the heart of the financial planning business by telling affluent investors that they don’t need professional advice.

What can financial advisors do to fight back?

3 Ways to Generate Leads on LinkedIn

What can advisors do to generate business on LinkedIn?

You’ve heard plenty of advisors and social media gurus tout how great LinkedIn is for producing leads, but how much success have you personally had? Here are three steps you can take to start growing your business by leveraging this powerful social tool.

Copyright ©2013 Platinum Advisor Strategies. All Rights Reserved. Terms of Use