Powerful Social Media Strategies

Click Below To Watch Full Video Presentation. What's Missing From Your Social Media? Search Google for "social media advice for financial advisors". You'll get over 31 million results! You'll find an abundance of gurus, bloggers, and pundits eager to give you their 2 cents on the secrets of social media success. Despite all of the available advice, it's the guidance that is in short supply. We put together a presentation on the subject that does provide guidance. You're likely ...

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The Power of Video

Click Below To Watch Full Video Presentation. Last month, we published a list titled 15 Costly Mistakes Advisors Will Make in 2015. One of the big items on that list was "Not Using Video to Market." Advisors who want to squeeze the most value from their marketing dollars need to concentrate on video. Video can help you: Attract 2 - 3 times more people to your website. Increase the time spent on your website. Make your emails even more effective. Become much more ...

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You, But At A Fraction Of The Cost?

Earlier this month, Personal Capital, the financial software and online wealth management company, shared this on Twitter: That's right. They now manage over 1 Billion in client investments. Last week, I saw a handful of online ads for robo-advisors as I read through articles on Forbes, Fast Company, and The Wall Street Journal. Ads like this: What Does This Mean For You? It means your competition is not limited to flesh and blood. The robo-advisor is here. Managing ...

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Marketing To Physicians: Why Now?

It’s easy to succumb to “don’t miss a single opportunity” syndrome. This is the mindset that keeps advisors dismissive of carving out a niche for themselves while attempting to appeal to anybody and everybody. You've heard it before: “If you try to target everyone, you target no one.” Rather than go on at length about the importance of niche marketing in general, let’s dive into a specific niche you should be considering right now. Start thinking about marketing to physicians. Here are ...

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Seven Ways Advisors Can Give Themselves A Raise

This article originally appeared in FA Mag. The financial services industry is undergoing some major shifts in customer preferences, regulatory oversight, and competitive pressures from high-tech online firms. These changes are gradually driving up the cost of maintaining a successful advisory practice. Advisors who want to stay profitable over the long term need to keep an eye on these trends and figure out how to adapt. Here are seven strategies that can help you improve your bottom line ...

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What Will Your Advisory Practice Look Like in 2015?

It’s easy to think that good intentions and sheer determination are enough to take you to the next level in your business, but this isn’t the case. Without a comprehensive plan in place, your best intentions can get thrown off track in a heartbeat. Many advisors struggle with managing time, prospecting, and handling day-to-day business issues, while others get to enjoy the ownership of a thriving practice. So, what’s the difference? We all have the same number of hours in a day, so why ...

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Killer Event Ideas

Here are some great ideas for upping the ante when it comes to putting on client and prospecting events. These ideas involve the sophisticated use of branded gifts and promotional products. How can this give you an edge in your marketing? Let's look at some of the statistics. More than half of people who receive a promotional product have a favorable impression of the person or business who gave it to them. 83% of people could recall an advertiser or event from a promotional product, and ...

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10 Inspiring Quotes For True Leaders

Here are 10 inspiring quotes we hope will provide you with useful wisdom in your financial practice and personal life. 1. Surround yourself with the best people you can find, delegate authority, and don't interfere as long as the policy you've decided upon is being carried out. --Ronald Reagan 2. Don't be a bottleneck. If a matter is not a decision for the President or you, delegate it. Force responsibility down and out. Find problem areas, add structure and delegate. The pressure is to do ...

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50 Things I Learned at the Platinum Elite Advisors Forum

1. Designate a WOW czar on your staff to champion amazing client experiences that set you apart. It can’t be the advisor. It has to be an experienced, trusted staff member who has the personality to deliver outstanding service. 2. Create a written human capital strategy that explicitly states where you want your firm to be in one, five, and ten years. 3. Build and retain a great office team by compensating well and offering results-based bonuses. Your business will benefit by keeping ...

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Why Advisors Should Be Hiring Younger Talent

If you take a look at yourself and other advisors in your practice, you can probably see a lot of gray. On the whole, the financial services industry is aging; a recent Cerulli Associates report found that the “average age of financial advisors is 50.9 and 43% of advisors are over the age of 55.” Less than 5% of advisors are under 30. This demographic trend will become increasingly problematic as advisors start retiring and struggle with succession issues. Firms need to adapt by bringing in ...

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