Sell Yourself Through Education

Want to be more effective in your advertising and marketing? Don't start by talking about yourself and asking for business. You have to give first! One of the best ways to start the process is by using your advertising or marketing in a way that educates your audience. It's tempting for many advisors to open up with their accolades, years of experience, and qualifications when trying to earn business. There's just one problem with that approach. Nobody cares! At least, not at ...

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Video List from The Marketing Forum

We featured quite a few videos during The Marketing Forum--from funny commercials to engaging presentations about using video to market your practice like a pro. If you were there and wanted to review the videos, you now have a list you can bookmark. If you didn't get a chance to attend, and you wanted a taste of what some of our attendees saw throughout The Marketing Forum, just look below and hit play. Advisor Video for the Modern Age ING Commercial: What's Your Number? Generic Brand ...

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Exciting Video Offer

Click Below To Watch. Registration Details Have you been thinking about jumping on board with video for a while? Well, we've made it easy to get started at The Marketing Forum this September. If you're already ahead of the curve and you've had videos produced recently, this applies to you too! Our arrangement will let you quickly and affordably add even more videos to your marketing toolbox. Produce Your Video At The Marketing Forum Ready to get an important marketing activity DONE ...

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Marketing Lessons From Inspirational Commercials

Take a look at the commercials below. These organizations do a great job of sharing their values and making an emotional impact through their advertising. In author Simon Sinek's talk, How Great Leaders Inspire Action, he says: "People don't buy what you do, they buy why you do it." If you lead your business with this mindset, it will keep you from undervaluing yourself. It will keep you from turning yourself into a commodity. Apple (1 minute 7 seconds) You don't see a single ...

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Powerful Social Media Strategies

Click Below To Watch Full Video Presentation. What's Missing From Your Social Media? Search Google for "social media advice for financial advisors". You'll get over 31 million results! You'll find an abundance of gurus, bloggers, and pundits eager to give you their 2 cents on the secrets of social media success. Despite all of the available advice, it's the guidance that is in short supply. We put together a presentation on the subject that does provide guidance. You're likely ...

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The Power of Video

Click Below To Watch Full Video Presentation. Last month, we published a list titled 15 Costly Mistakes Advisors Will Make in 2015. One of the big items on that list was "Not Using Video to Market." Advisors who want to squeeze the most value from their marketing dollars need to concentrate on video. Video can help you: Attract 2 - 3 times more people to your website. Increase the time spent on your website. Make your emails even more effective. Become much more ...

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Why Advisors Need to Invest In Video

Attention--it's limited. And when it comes to your website, you only have a few seconds to grab a prospect's attention before they get interrupted by the torrent of notifications, emails, texts, and other messages rushing their way. What addition can you make to your online marketing toolkit that would be powerful enough to make people stop and take notice? Video If video is so great, then why aren't more financial advisors using it to communicate their message and provide greater value to ...

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