Sell Yourself Through Education

Want to be more effective in your advertising and marketing? Don't start by talking about yourself and asking for business. You have to give first! One of the best ways to start the process is by using your advertising or marketing in a way that educates your audience. It's tempting for many advisors to open up with their accolades, years of experience, and qualifications when trying to earn business. There's just one problem with that approach. Nobody cares! At least, not at ...

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