You’ve heard it before: Small business is the backbone of the U.S. economy.
And it’s true.
According to the U.S. Census Bureau, there are 27.9 million small businesses in the United States. Among its many benefits, small businesses create jobs, reduce unemployment, and keep money local.
Here is how you can celebrate Small Business Week this week:
- Shop local. Do your weekly grocery shopping at a local farmer’s market. If you normally buy a cup of coffee or tea in the morning, get that morning fix from a local coffee house instead of a bigger chain. Buy holiday gifts or acts of kindness from local vendors.
- Listen to a local podcast. Search Google for “[your city] podcast” and find something truly unique and interesting to listen to on your morning commute to the office.
- Spread the word! If you have found a local business that you had a great experience with, share a post on social media or talk about it in conversation. Word of mouth is one of the best methods of advertising.
- Network. Are there any local businesses that would be a value-add to your clients? Local home-improvement specialists, lawn maintenance, realtors, accountants, caterers, and photographers are great resources to have on hand when a client is in need.
- Participate in a local event. Is there a local 5k run happening this weekend? What about a ribbon-cutting ceremony for a new small business? How about a community charity event? Getting involved with your community is a quick way to meet new people and celebrate local success.
- Celebrate your business! Most financial advisors are also small business owners as well, so don’t forget to be in the spotlight. Host a small intimate social event. Build a small marketing campaign. Take the time to share why you started your own business. Thank your clients for being a part of your journey.
- Keep the party going! Remember, these tips do not need to stop once this week ends. Feel free to keep these tips going all year!