Do you have any local celebrities?
I’m not talking about those of you with actors and sports players in your area (especially if you live in a bigger city like Los Angeles or Manhattan). I am talking about the homegrown locals who made a name for themselves by creating a presence in their communities.
A better question would be are you a local celebrity?
What are you known for?
It is a deeper concept than you might imagine. Even if you are not immediately sure how your community sees you, you likely want to be known for something. The goal here is to enhance your image in the public spotlight and let the world see you as you are: a first-class all-star.
Here is why you want to enhance your image. When you make your name known and put it into a positive light, your clients are less likely to keep you a secret. Furthermore, the friends and family members of your clients are more likely to have already heard of you; as a result, you have a greater chance of your story being heard and recognized.
After all, prospects only want to work with the best in the business.
How much time, energy, and resources you decide to invest in celebritizing yourself will be entirely dependent on what your goals and strategies are. It also depends on what type of celebrity you’re looking to be. Here are just a few celebrity types to consider:
The Charitable Giver | This type of person builds events around charities. Charitable Givers are selfless and it is always about giving back to the community; it is never about them, it is always about the greater good.
The Expert | This person is your go-to person for a specific thing. Experts might not be jack-of-all-trades, but they know a few things far better than anyone else around. As a result, when a client or prospect needs help with that one thing, there is no one else on the list for consideration.
The Educator | This is your public speaker, the person who loves getting in front of a crowd. Their true passion is teaching and leaving the world a smarter place.
The Networker | This is the person clients and prospects reach out to when they need a strategic connection to another professional. Networkers build referral alliances to keep the network functioning. They know every key professional in town and every key professional knows them. They build and maintain their own network of professionals and are more likely to get referrals from them as a result.
The VIP | This is the exclusive person who everyone wants to work with, but who only works with a select few. As a result, demand is extremely high when openings are available (if they become available).
We can go on, but these five are easily some of the most common and popular.
So what type of celebrity are you? Did any of those styles resonate with who you want to be? Perhaps you want to be a hybrid of a couple of those types or perhaps there is another type of celebrity you want to be. An easy way to see what type of celebrity best fits your style is to look at your natural strengths. Once you know what you’re good at already, we can help you get that message out to the rest of the community.
Here at Platinum, we specialize in providing the complete advisor solution. Whether you need custom graphic design, a proactive multichannel communications strategy, a fine-tuned efficiency model, or a focused event campaign, we will assist you in finding the right strategy to celebritize yourself and provide the guidance to help you grow. Even if you’re not sure where to start, give us a call and we can help you look your best in the spotlight.