Are your practice management techniques the same as they were 10 or 20 years ago? Your business has evolved, just like the economy and just like social media. News and information used to travel by print or word of mouth, however, technology has changed the game. Now, instead of your best friend calling you to tell you the latest news, you can see it instantly on your computer screen from his Facebook page or other social media outlet. The world has evolved. The question is: Has your business evolved with it?
If you’re worried about compliance, rest assured that it doesn’t have to frustrate you or be a burden. You can still be effective in using social media even if you have to deal with certain compliance constraints. Even FINRA has provided recent clarifications in an effort to help financial advisors use social media.
So how can social media help your business? Let’s start by focusing on the biggest of “the big four”: Facebook. (The remaining three are Twitter, LinkedIn, and Youtube).
You may already have a personal account with Facebook, checking in on family and friends, adding your picture galleries, updating your status when you are on vacation, and things like that. For your business though, the scenario is more complex. It is certainly easy to add your personal bio and your likes and dislikes on your personal Facebook page, but for your business, where do you focus? What information needs to be there, and how in the world do you begin to interact with people as a “business” rather than an individual?
Think of Facebook as a giant rotating and ever-changing billboard of free advertising. Yes, you may have to get people to look up once in a while, but the billboard is there! Create something your clients, or hopeful new clients, see and feel warm about. At Platinum, as part of our Social media package, we create the layout and overall page for you. We even provide the content to keep your billboard looking new and fresh weekly. People need a reason to visit your Facebook page often, and that is where we come in. There are still some pitfalls you need to avoid and compliance issues to keep in mind when using Facebook, but with some guidance, conquering this social media giant can be quite easy.
Platinum works within the framework of your compliance regulations and carefully prepares content for the purpose of engaging your audience of clients and prospects. If you’re looking for an easier way to utilize social media, call Platinum today! We can help.
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