Here are some great ideas for upping the ante when it comes to putting on client and prospecting events.
These ideas involve the sophisticated use of branded gifts and promotional products.
How can this give you an edge in your marketing? Let’s look at some of the statistics. More than half of people who receive a promotional product have a favorable impression of the person or business who gave it to them. 83% of people could recall an advertiser or event from a promotional product, and 20% of consumers actually make a purchase after receiving a promotional product.
How can you leverage this to improve and grow your practice? Take a look at some of the possibilities:
Clients and prospects show up to these events with sensitive documents they would like to have shredded right before their eyes. Here are some more ways you can provide additional value and build more goodwill.
Letter Opener with Flags
Help people easily get through daily mail by giving them one of these. The adhesive flags also come in handy for notations and reminders that don’t damage documents.
Identity Theft Protection Sleeves
Hand these out and be a hero! These allow people to protect their private information: credit cards, building access cards, driver’s license, IDs and more from RFID digital pickpockets.
While they wait for documents to be shredded, help them with their much-needed coffee fix. These branded tumblers are insulated to keep coffee nice and warm, and are perfectly contoured to fit the hand.
Whether your winter celebration includes dinner or dancing or both, here are some ways to make it even more memorable.
Add a touch of class while coming to the rescue of chocolate lovers. These are great to leave out for clients and guests to enjoy and nibble on throughout the evening.
4×6 Easel Picture Frame
Dinner and dancing provide perfect photo opportunities, so make sure you’re having plenty of pictures taken. Afterwards, you can order prints, put them in these picture frames, and mail them out with your thank-you-notes.
Golf events are great for prospecting, and clients absolutely love them. Here are 2 promotional products which are a big hit for before and after the event.
Golf Tee Pack
Before your event, make an impression by mailing out these golf tee packs. This is a creative way to build buzz and anticipation for your golf event.
Your clients and prospects will be thoroughly impressed when you hand them a stylish, moisture wicking polo shirt. Let them proudly display your company logo whether they’re on the golf course, or just out and about.
When preparing for your golf outing, instruct the staff to place 1 sleeve of logo-decorated golf balls and 1 custom embroidered hat on the seat of the golf cart. Then, when your clients arrive at their assigned golf cart, they are surprised with your gifts and outfitted for the event!
Use any combination of these promotional products to complement the fun and magic of a movie night.
Face it, a movie night isn’t complete without snacks. You’re going to need popcorn. Don’t have access to a popcorn machine? No problem! Offer your guests one of three flavors of gourmet popcorn: butter, cheese, or caramel. These tasty treats come in single-serve bags decorated with your logo.
16oz Tumbler with Straw
Refreshments and popcorn go hand-in-hand. These 16oz tumblers include straws, and their double-walled design reduces condensation to keep hands dry and drinks cold!
Perhaps you’re hosting a smaller, more intimate movie night with clients who enjoy the occasional cold one. Hand them an elegant hourglass-shaped pilsner glass.
State of the Markets, Half-Time Report, or Tax Strategies Seminar
Every interaction with a client or prospect provides you with multiple opportunities to make a lasting impression. Here are 3 more interesting uses for promotional products you may not have considered yet.
USB Flash Drive
Continue educating clients and prospects long after your event. Provide attendees with a flash drive which is loaded with your presentation, forms, or even a video about your firm. Then, they can take it home and share it with family and friends.
Journal Book with Pen
As your clients arrive to receive their market updates and important info, make sure they have a custom-decorated journal book and pen for important note-taking. These delight guests, especially when you have them placed on each chair within the presentation room. Or, you can hand them out as clients arrive and thank them for coming.
Add to the consistency of the experience and event by providing guests with these beverage tumblers decorated with artwork that matches the theme of your presentation.
Hosting An Event Soon?
Don’t let your attendees leave empty-handed. Give them something to remember you by.
Not sure what type of branded gift you could use to leave the best impression? Take a look at what we have hand-selected exclusively for financial advisors.
View More Promotional Products Here.