Ever dream of writing and publishing a book?
Most people do. In fact, it’s a common bucket list item.
For financial advisors, becoming a published author brings a host of benefits.
Let’s have a look at some of the perks of publishing.
Becoming a published author can:
- Boost your credibility and leadership
- Open doors for speaking engagements
- Create more trust between you and prospects
- Generate client referrals
It’s also a lot easier to author a book than you would think. We’ll get to that in a moment.
First, let’s elaborate on what publishing can do for you.
You’ll also hear how book publishing – through our program – is working for other financial advisors across the country.
Why Should You Publish a Book?
Even with exceptional marketing, people still look for additional clues and signals of authority and credibility.
Publishing a book shows you’ve gone the extra mile to showcase something you have thought through and know a great deal about.
Financial Advisor Todd VanDenburg had this to say:
I now have a hardback book that is available on Amazon and Barnes & Noble and can officially say to clients and prospects that, in addition to being good at my ‘day job’, I am also a published author!
Being a published author is an accomplishment that is only shared by a few people. This lets you join the ranks and be elevated in the eyes of others.
2. PR & Media Opportunities
When journalists search for sources to interview for the media, they look for experts.
For a journalist on a deadline, it’s much easier to choose the advisor who has had something published. He or she can quickly thumb through your book, or view the title, description, and table of contents on Amazon before making the decision that you are the one.
If you can’t establish rapport and trust with a prospect, then you’re going nowhere.
There are many factors involved in creating trust. Your circle of influence, body language, vocal intonation, and word choice matter.
Let me ask you a question.
How do you feel when someone gives you a gift?
You’re meeting with a prospect for the first time.
They’re getting ready to leave your office and you…
A. Hand them a business card
B. Give them a free copy of YOUR book
Which of these two will be viewed as a gift?
Which earns you more points in the trust arena?
4. Generate Client Referrals
Hand out copies of your book to clients and they will share.
Kurt Cambier CFP®, ChFC shared some exciting news with us about his recent experience with publishing through our program:
One client gave [my book] to their friend who proceeded to take the book and read while sailing the Caribbean. They called me when they returned and are in the process of becoming a new client. Oh, by the way, the net worth of this couple exceeds 70 million [dollars].
A published book is such an easy, tangible way for people to spread your valuable ideas. What is the additional benefit to this? It attracts people to you.
Here’s Kurt again:
I have already received more referrals from the book this year than I received all of last year. The great thing about that is they are calling me.
Publishing a book is a lot easier than you may think.
You don’t have to tell us…we know you’re busy.
There’s a reason we see movies where the ambitious writer has to seclude herself in a cabin in the woods for months on end before emerging with a finished product.
Writing a book is hard work.
And writing a book isn’t the only part that’s hard!
If you want something professional, you have to consider the cover design, the layout, the organization of the content, printing and distribution!
Here’s what Brad Connors, Certified Wealth Strategist®, had to say about how easy our program made it for him to make his book a reality:
…the process they had to brainstorm, start and finish the book was seamless. They were able to get me in front of a ghostwriter that did a great job getting the book finished. They also provided us assistance with editing, artwork and finalization of my book. Lastly, they set the book up to be sold on Amazon, iTunes and Barnes and Noble. I would recommend that if you have a good idea for a book, but not the knowledge to get it done from start to finish, then hire a pro to do it for you just like I did.
Will You Publish Your Book This Year?
You have a story to share that can be combined with your specialized knowledge of your industry.
Transform your idea into something tangible that will give you the benefits listed throughout this article.
Best of all, you can leave the mechanics of writing the actual book to a professional.
Becoming an author is not about the act of writing:
- It’s about the ownership and communication of an idea
- It’s about generating and delivering value
- It’s about being the expert (which you are!)
As author Ryan Holiday put it in Fast Company,
Call it a business card, a resume, a billboard, or whatever you choose, but the short of it is that books are no longer just books. They are branding devices and credibility signals.
To help you achieve authorship, we’re running a promotion on our book publishing program through May 15th. Sign up by then to take advantage of a $1,500 discount (this could mean dozens of extra books to give away as referral tools!).
15 Ways Your Book Can Grow Your Business
So, how do you turn your book into actual clients?
Find out more by downloading your free guide 15 Ways Your Book Can Grow Your Business by clicking below.
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