Click Below To Watch Full Video Presentation.
Last month, we published a list titled 15 Costly Mistakes Advisors Will Make in 2015. One of the big items on that list was “Not Using Video to Market.”
Advisors who want to squeeze the most value from their marketing dollars need to concentrate on video.
Video can help you:
- Attract 2 – 3 times more people to your website.
- Increase the time spent on your website.
- Make your emails even more effective.
- Become much more relatable!
In fact, videos showcase nuances in a way that can’t be accomplished with just text and pictures alone (think about vocal tonality, body language, the sincerity of your expressions etc). You can use video to create an instant connection with prospects before they’ve even set foot in your office.
But how can you pull this off? How can you be successful in the battle for people’s attention?
Be memorable. Craft a story.
No matter the length of your video–whether it’s 30 seconds or 30 minutes long–there is one element in the process you can’t ignore.
You need to craft a story.
To talk to you about the importance of storytelling in video, we had Marc Rice–an Emmy Award winning video producer and storyteller with more than 17 years of experience in the television industry–host a presentation titled The Power of Video. You can view it above.
Want to transform your marketing this year? Make sure you use video to your advantage.
Don’t miss the video presentation featured above.
Seven Reasons You Need More Than a Robo-Advisor
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